As IDX refined its logo internally, we were tasked with bringing a new visual identity to life while overhauling the website. Our process includes the creation of a set of style tiles, which share with the client a variety of ideas for how visuals might play out across the website and beyond. Working collaboratively with their marketing team, we arrived at an agreed-upon visual language, upon which we based the entire website design. Their team then evolved the theme to support additional marketing collateral, including digital, print and social media.

As part of updating the visual identity, we identified the building blocks of the new brand, including an updated color palette and directions for typographical hierarchy and button styles.

Our web design and development process includes wireframing, during which we test out layouts for effectiveness, before applying final style or content. This measure-twice, cut-once approach ensures that red flags are caught and dealt with before anything is carved in stone (or code).

This was truly a delightful website to create, with enough back end complexity to really sink our teeth into. The site interacts with a number of third-party systems, passes muster with audits from IDX’s IT team, and supports unlimited customer-specific landing pages that the digital marketing team can create on the fly. It’s all built on a secure content management system that we customized to IDX’s precise needs. We’re pleased to have learned that new team members don’t require training because the system is built so intuitively.

We created a feature video that outlines the reason behind IDX’s software as well as its most popular features. We storyboarded, sourced voice talent, and crafted custom motion graphics to simplify a complex offering. We then spun off a series of how-it-works videos for use in social and blog content. Our stylized version of the product was so well-received internally that it has inspired updates to the actual interface.