At the behest of the organization’s new leadership, we worked with the existing logo mark to update the name, color scheme and lockups. Our goal was to preserve the art as created by an indigenous artist, while bringing the identity into alignment with the new website vie new colors and type – and accommodating multiple languages. The standard lockup is used in web and print contexts, while the badge lockup is often embroidered into hats, jackets and the like.

We produced a cohesive online presence that showcases a diverse set of projects, and provides localization in multiple languages, including syllabic Inuktitut. As we worked through content strategy and information architecture, we guided the organization’s leadership in the process of identifying how best to tell their set of stories within a holistic framework. The custom design and user-friendly content management system allows their communications team to keep their blog and newsroom up to date easily.

In partnership with Oceans North’s geographers, we planned and manipulated base files output from ArcGIS to create a suite of maps that highlight specific Arctic locations the team focuses on. The hierarchy of labels as determined with careful use of type and color creates a cohesiveness across maps, indicating both geographic locations and local indigenous communities.

We love imagining clever solutions to unique, technically-demanding challenges like this one. Oceans North installed two weather-proof, solar-powered cameras on Mount Herodier in Tasiujaq, Nunavut, to monitor sea ice conditions, providing valuable data about a sensitive area of high biological productivity. Our team worked with the cameras and cellular internet connection to set up a system of data delivery that allows servers to capture hourly images as they are taken and uploaded by each camera. Our system then processes the images and automatically pushes them into a digital slide show, where visitors can see the most recent images online as well as on a kiosk at a local visitor center. We also produce annual time-lapse videos to showcase the drama unfolding over a season of ice melt and re-formation.