A childcare industry pioneer, this streaming video company needed an updated marketing message, as well as a vibrant look and feel that reflects their position as leader in the field. We gave their brand identity a major refresh, with a broader, brighter color scheme and new type and graphics. We enjoy supplementing the company's marketing team and integrating with staff across departments to lead initiatives, find creative solutions to company challenges, and plan and create marketing materials, including signage for the company's new digs.
What We Did
Mobile app/web app
Website Design + Development
WatchMeGrow needed a new website to better tell their story and reach their very specific audience. We revised their website structure and content, giving them a contemporary appeal and focused message. The site dovetails with multiple internal systems and we worked closely with their internal technical team to ensure a seamless transition for their user base. As the company’s needs grow, we work with them consistently to build on the site’s structure, adding new features and content.
Web App + Mobile App Design
When their app needed a refresher, we brought our UI and UX expertise to the project, supplying the plans and design for a new app with an overhauled approach to data organization as well as look and feel. We sourced and partnered with an app dev team to produce a new product that has since been rolled out nation-wide, and continue to collaborate on feature enhancements to push the software into the future.
Video + Motion Graphics
WatchMeGrow wanted a feel-good, informational video to support their brand strategy by sharing their ethos and credentials with their target market. From storyboarding to voice-over talent to motion graphics to filming with a crew of five in multiple locations to mixing and editing, we managed the entire process and produced a final cut that tells their story online, in social media, at trade shows and during celebratory events. We also produced a series of testimonial videos, featuring interviews with happy customers across the country.
We produce all manner of printed pieces for WatchMeGrow, helping them market to potential customers and welcome new ones. Each project begins with strategy and messaging, and our design solutions take care to fit into a holistic brand identity.
During tradeshow season, WatchMeGrow’s sales crew is on the road, a lot. Our team supports each appearance, helping plan the approach to each audience and executing on design needs from give-aways to booth structures. One of our favorite angles was the creation of Watchie, a mobile phone mascot featuring the WatchMeGrow app. Brought to life by a very peppy actor, Watchie was a big hit at the biggest conference of the year.
WHAT THE CLIENT HAS TO SAY:
We rely on Genevieve's marketing savvy - she is innovative and creative and somehow always manages to exceed our expectations. She is a passionate collaborator and has a terrific ability to bring ideas to fruition.
– John Lewison, CEO, WatchMeGrow