Leaders In Action project
Website Design + Development
We created a website that met the organization’s need to convey news, events and resources to a diverse audience.
The organization’s new leadership liked their primary mark, but wanted to update it with a more modern look and typography. We changed just enough to imbue it with new energy, while retaining the elements they liked. The revised colors and type also set the stage for the website design and newly created print pieces.
We created a complete set of print collateral for ELTI, from business cards and letterhead to conference folders and marketing materials.
Leaders In Action Project
To emphasize real-world success stories, we developed a process in which internationally-based ELTI team members interviewed participants according to a consistent structure, and based on the results we wrote a series of in-depth case studies showcasing their innovations. We then produced magazine-style booklets to feature these stories, to help with the organization’s outreach and development campaign. They were so well-received that it became a recurring campaign.